Hyperlocal Marketing Platform
Overview
A hyperlocal marketing platform designed for store owners and regional managers to monitor, manage, and improve their local business presence across multiple locations. The product centralizes reviews, ratings, customer sentiment, and store performance insights, enabling faster decision-making and consistent brand experience at scale.
My Role
- End-to-end UX for store-facing dashboards
- Visual hierarchy and component consistency
- Faster reviews, personalized feedback, better clarity
Problem Statement
Multi-location businesses struggle to track customer feedback, respond to reviews, and understand store-level performance across regions. Existing tools are fragmented, data-heavy, and difficult for non-technical store users to act upon—leading to missed insights, delayed responses, and inconsistent customer experiences.
Solutions
The design focused on clarity, prioritization, and decision support rather than raw data display.
Key Features & Highlights
- Ratings & Review Overview: Displays overall rating, performance distribution, and response status.
- Sentiment Analysis: Clear breakdown of positive, neutral, and negative feedback with visual cues.
- Multi-Location Comparison: Identify top-performing and underperforming branches at a glance.
- Trend Visualization: Tracks rating changes over time to measure impact of improvements.
The Results
- Data-driven improvements in customer experience
- Faster review response and engagement
- Reduced dependency on manual reports
- Better alignment between central teams and store users
Conclusion
The Hyperlocal Marketing Platform empowers store teams with clear, actionable insights into customer feedback and performance. By simplifying complex data into intuitive dashboards, the product helps businesses improve local presence, customer satisfaction, and operational consistency across locations.
